FitaCola

Via: BKRW

ADIDAS ORIGINALS and FOOT LOCKER gathered over the last months some of the best seven graffiti artists in the world SKORE (UK), CAN2/ATOM (GER), SILOETTE (US), RIME (US), SCIEN (FR), SMART (IT)) to work together on a fresh concept - a collection of footwear, clothing and accessories that takes their artwork from the sketchbook to the streets.
The result is the transformation of a rolling masterpiece of graffiti artwork originally applied to a subway carriage, running from end to end, into a graffiti-based streetwear collection.

Over a period of three days, the chosen 7 artists worked day and night, in a custom-built environment, to create the artwork for this distinctive collection. In gathering the artists together under one roof, this approach created a new process in developing graffiti-based product.
Furthermore, ADIDAS ORIGINALS and FOOT LOCKER documented the process allowing the viewer to see this unique project from start to finish ? providing a rare insight into the skills of the seven graffiti artists.
The collection launches in March ‘07 with the “All City and the Burner Collections”, made up of signature clothing and footwear designed by each artist, showcasing their own individual talents and styles.